Why PPC advertising from Illusmart?
Focus on performance
We don’t have a single client operating at a loss. With us, you don’t lose money long-term. No one pays for PPC campaigns without results. If initial testing shows that PPC won’t be profitable or won’t meet your goals, we’ll recommend not using it.
We focus on your goals
Do you want to increase profit? Enter a new market? Launch a startup? Scale your business?
Your goals are everything to us—we align every strategic decision and every detail to achieve them.
We make you money
From over 100 satisfied clients, here are selected results. 28% year-on-year revenue growth with a turnover of 2 million USD. 326% increase in ROI. 50% reduction in PPC costs and increase in conversions by 74.8%.
Already running PPC campaigns?
Find out if it’s set up correctly. Contact us for a free audit.
What is PPC advertising?
PPC (Pay-Per-Click) is a paid advertising model where you pay for each click to your website. Unlike SEO, PPC delivers immediate results. Performance is measured and optimized from the very first moment after launch to achieve your goals (profit, orders, leads, etc.).
How do we choose the right PPC strategy?
Every business requires a different mix of marketing channels.
We always start with one key question:
What is your goal?
- Increase profit
- Enter a new market
- Build brand awareness
Clear goal definition is the foundation of every successful PPC strategy.
Profit-first approach
The most common goal is profitability. We set up performance campaigns to generate maximum profit, not just traffic. With us, you always know exactly how much each investment earns you.
We measure everything. From the first click to the final conversion and continuously optimize based on real data.
Can you lose money?
You can’t in the long run. We start with a pilot phase based on market and keyword analysis. During this phase, some parts may be temporarily unprofitable but we quickly evaluate and eliminate them. That’s why none of our clients stay in negative numbers long-term.
Types of PPC campaigns we run
Depending on your objective, we may choose one of these options of PPC advertising. We choose the right mix for each project.
- Search ads Display (content network) ads
- Remarketing campaigns
- Shopping ads
- Video ads
- Mobile ads
- Discovery campaigns
- Local campaigns
- And more…
Platforms we use
Platform selection depends on your target market. Budget allocation is based on keyword data. We can set up campaigns in any language and for any region. The share of relevant users is determined in advance through keyword analysis. Based on this, we decide whether to run PPC campaigns on one or both search engines. For example, if the ratio is 70:30, the budget allocation will closely follow this split.
We set up PPC campaigns on the following platforms:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter (X) Ads
- Sklik
