I help clients grow their business in the online environment, with a strong focus on performance and clearly defined goals. The selection of appropriate online marketing strategies is always driven by these objectives. Earlier in my career, I held a senior position in a corporate environment. By nature, I am detail-oriented with a strong focus on precision. By combining this natural perfectionism with strategic thinking, I provide clients with a structured approach to managing their projects, with a clear emphasis on achieving defined goals.
I have over 20 years of experience in IT and online marketing. I worked in corporate environments across both sales and marketing roles, gaining experience in project management, which I now apply in my own company. My background in IT at the Faculty of Economics and Management at the CZU complements this with a structured approach to problem-solving. I focus on performance-driven projects with an emphasis on efficiency and ROI. I approach every project with responsibility for the outcome, not just the delivery.
How it works?
1
Online Market Analysis
First, we conduct a keyword analysis to determine how people search within your industry, which terms they are interested in, and how many searches there actually are. We also track the seasonality of search terms on the internet. For many startups or early-stage entrepreneurs, this analysis can often reveal in advance whether there will be interest in the project or not.
After determining which keywords to use and whether the project makes sense based on keyword analysis, we proceed together to define the project goals. For standard corporate websites, this is typically contact or inquiry form submissions, but in some cases other goals may be defined, such as increasing brand awareness. E-commerce projects are more specific, where the goal is clearly profit.
3
Creating a Basic Wireframe
After defining the goals, we create an initial proposal in the form of a basic sketch, i.e., a wireframe. This represents the first draft of how the website or application will look from an ergonomic perspective—where buttons and other elements will be placed. A wireframe is not necessary for basic websites, but for more complex projects we always create one. We use the professional tool, which allows us to share an online preview and refine it together.
In the preview, you can click through and navigate the entire future structure of the website or application, and also add comments directly.
Sample wireframe of the CRM system development
4
Graphic layout creation
Once we finalize the basic sketch, i.e., the wireframe, we create a detailed custom graphic design (layout) based on it for your project. We do not use any downloaded templates. Everything is created from scratch with respect to the project goals and your corporate visual identity. If required, we can design everything for you, from the logo to company colors and a full brand manual. Of course, we can also work with materials provided by your graphic designer.
For the website design, we then create a simple web page with the layout preview, where you can review it in detail and let us know whether everything meets your expectations, or if you would like to adjust colors, fonts, images, etc.
Once the layout has been approved, we can move on to programming the project itself. This phase is usually the longest and varies depending on the complexity of the project. The goal is to build the project exactly according to the approved layout and wireframe. If more demanding changes arise on an already developed live website or application, their implementation may involve considerable costs, as more substantial changes at this stage are already very complex. That is why it is important to devote the highest level of care to preparation in the earlier phases, when your requirements or changes can still be incorporated easily.
6
Online marketing
The work does not end with the development of a website. Quite the opposite. You may have a perfectly designed and optimized website, but if no one can find it online and potential customers do not visit it, all the effort is wasted.
That is why it is essential to choose the right marketing strategy, continuously maintain the website, and promote it long-term. We always aim to achieve the best possible positions whether through paid or organic channels depending on the specific situation. We are fully independent, no one pays us commissions, which is why we recommend only the most effective solutions.
